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Link audits sound mundane and tiresome, but they are becoming more important than ever. A few years ago, having more backlinks gave your website a higher ranking in search engines. This encouraged websites to go for quantity over quality, grabbing every linking opportunity that came their way. This strategy worked at first, but now simply having loads of backlinks does not do the trick. Your backlinks must be qualitative (no spammy links from questionable websites) to...

We all know how much the world of SEO has changed in comparison to previous years, what some call the good old days. Google has evolved and grown smarter. Therefore, your strategies also need to change. PBNs are not dead. They are alive and can still help you to rank. What is dead is setting up PBNs without testing them first. If you want to still profit from PBNs and make your sites rank, then you need...

Are you not getting the results you expect? Feel like there’s something ‘missing’? You send link after link yet your rankings stay still, or even worse, go down nowhere to be found? These are common scenarios, more common than you think. And in many cases, it’s not due to the quality of links nor your website itself… it’s all about your anchor text. It’s one of the most important elements in any link building campaign, yet not everyone knows...