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There is a common belief that SEO is only capable of making your website visible. While this is true, this is only half of what SEO does for you. SEO is all about making a website more search engine friendly so that it gets a better ranking. Plentiful content, backlinks, and keywords can only get your website so far. There is another equally important side to SEO that many people tend to forget about. We’re talking...

When people hear “SEO”, they usually only relate it to Google. While Google is the most widely used search engine out there, it isn’t the only one that you should focus on. Sticking to a single search engine for SEO means that you severely limit your online reach. This is because every search engine has its own pool of users. Take YouTube for example; it lets you reach users looking specifically for video content. YouTube has...

Google Analytics is an extremely powerful tool and an online marketer’s best friend. It provides a suite of features that let you collect valuable data about your website’s traffic. Learning how to use Google Analytics is an absolute must for online marketers. As well as website developers and people who run their own websites. While Google Analytics is not the only tool that you have at your disposal, it is certainly worth using. One should keep in...

Link audits sound mundane and tiresome, but they are becoming more important than ever. A few years ago, having more backlinks gave your website a higher ranking in search engines. This encouraged websites to go for quantity over quality, grabbing every linking opportunity that came their way. This strategy worked at first, but now simply having loads of backlinks does not do the trick. Your backlinks must be qualitative (no spammy links from questionable websites) to...

We all know how much the world of SEO has changed in comparison to previous years, what some call the good old days. Google has evolved and grown smarter. Therefore, your strategies also need to change. PBNs are not dead. They are alive and can still help you to rank. What is dead is setting up PBNs without testing them first. If you want to still profit from PBNs and make your sites rank, then you need...

Are you not getting the results you expect? Feel like there’s something ‘missing’? You send link after link yet your rankings stay still, or even worse, go down nowhere to be found? These are common scenarios, more common than you think. And in many cases, it’s not due to the quality of links nor your website itself… it’s all about your anchor text. It’s one of the most important elements in any link building campaign, yet not everyone knows...