Resell SEO Under Your Brand.
Zero Hiring. Full Margins.
DomainsHighway handles every deliverable, on-page SEO, link building, local SEO, content, and reporting, all branded as your agency. Your clients never know we exist.
What Is a White Label SEO Reseller Program?
A white label SEO reseller program lets you offer fully managed SEO services to your clients, under your own brand name, without building an in-house SEO team.
You sell the service. You invoice your client. You set your own pricing and pocket the margin. Behind the scenes, DomainsHighway handles all the technical execution: keyword research, on-page optimisation, link building, local SEO, content creation, and monthly reporting.
Your clients receive professional SEO work branded with your logo and company name. They never know a third party is involved. It's your agency's name on every report, dashboard, and deliverable, always.
This is fundamentally different from simply outsourcing. You remain the relationship owner. We remain your invisible fulfillment partner, accountable, reliable, and completely off the record.
- ✗ It's NOT about handing off control of your client relationships
- ✗ It's NOT a way to sell inferior services under a premium brand
- ✓ It IS about extending your capacity with expert-level fulfillment
- ✓ It IS a proven model used by thousands of top agencies globally
The Three-Party Model
Built for Agencies & Professionals
Who Want to Offer SEO, Without Hiring
Whether you run a digital marketing agency, a web design studio, or work as an independent consultant, our reseller program is structured around your business model.
You already manage client relationships and campaigns. Add SEO as a service line without the cost of an in-house SEO team. Scale as fast as you sell.
Most PopularYou build the site, your clients immediately ask "but will anyone find it?" Offer ongoing SEO retainers the moment a project launches. Increase LTV with zero extra workload.
High DemandSolo operators who want to offer enterprise-level SEO to clients without subcontracting headaches or specialist hires. One partnership, full service capability.
FlexibleClients need both paid and organic visibility. Bundle SEO with your ad campaigns to increase contract value and reduce churn when ad budgets get cut.
Revenue BoostHosting providers, domain registrars, and SaaS companies with existing SMB client bases. Reselling SEO is a natural, high-margin upsell to clients who already trust you.
Upsell ReadyIn-house teams with multiple client brands or subsidiary businesses that need scalable SEO fulfillment without proportionally scaling internal headcount.
Scale TierEverything Your Clients Need,
Fulfilled Under Your Brand
Every deliverable in our white label SEO reseller program is executed by specialist teams and delivered with your branding, no exceptions.
Title tags, meta descriptions, header structure, internal linking, schema markup, and page-speed fundamentals. The technical backbone every campaign needs.
CoreWhite-hat link building through digital PR, guest posts, and citation building. Every link is vetted for relevance and domain authority.
CoreGoogle Business Profile optimisation, local citation building, NAP consistency, and local keyword targeting. Ideal for SMB clients in any location.
High DemandKeyword-driven content strategies, blog posts, landing pages, and topic cluster builds. All content is SEO-optimised and delivered ready to publish.
CoreComprehensive technical and content audits identifying crawlability issues, keyword gaps, competitor analysis, and prioritised action plans.
IncludedMonthly reports and a live client dashboard, branded with your logo and colours. Clients see your name on every result, every month.
IncludedAI-powered keyword research, content gap analysis, and phrase tracking integrated into campaigns. Faster insights, sharper strategies.
AI-PoweredOptimising content to appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews). Future-proof visibility for your clients.
New: AEOStructuring your clients' content and entity signals to be cited by generative AI search engines, the next frontier of organic visibility.
New: GEOFrom Signup to First Deliverable in 48 Hours
Our onboarding is built for busy agencies. No lengthy setup, no tech headaches. Three steps and you're reselling.
Pitch SEO to your clients under your own brand. You control the pricing, the scope, and the client relationship. Set margins that work for your business.
Pass us the brief. Our SEO specialists handle every deliverable, audits, content, links, local SEO, reporting. We stay completely behind the scenes.
Receive white-label reports and results branded as your agency. Present them to your client. Collect your margin. Repeat. No micromanagement, no missed deadlines.
Your Brand on Every Report.
Every Month. No Exceptions.
Every reseller partner gets access to a branded client dashboard and monthly PDF reports, built around your logo, your colour scheme, and your company name.
Clients interact with a portal that looks and feels like your own in-house product. There's no trace of a third-party provider anywhere in the experience.
No more spreadsheets. No more manual data pulls. Reporting is automated, accurate, and delivered on time, every campaign, every client, every month.
- ✓Fully branded reports- your logo, name, and colour scheme
- ✓Live client dashboard- rankings, traffic, and campaign progress in real time
- ✓Automated monthly delivery- no manual reporting workload
- ✓ROI tracking built in- show clients the value you're delivering
- ✓AI phrase tracking- monitor visibility in AI-generated search results
- ✓API & SSO available on higher tiers for seamless platform integration
YourAgency SEO Dashboard, Client: Acme Corp
Organic Keywords Ranking
vs. last month
Page 1 Rankings
Target keywords
Links Built This Month
DR 40+ domains
Organic Traffic
Monthly sessions
Powered by YourAgency
Client never sees DomainsHighway
Wholesale Pricing.
You Set Your Own Margins.
Our reseller packages give you a predictable monthly wholesale cost. You decide what to charge your clients, keeping 100% of the difference. No revenue sharing, no commission cuts.
From $250/mo per client
- ✓On-page SEO optimisation
- ✓Content writing (2 pieces/mo)
- ✓Local SEO & citations
- ✓10+ link placements/month
- ✓White-label monthly report
- ✓Basic keyword tracking (up to 15)
- ✓Email support
- , Content writing
- , AEO / GEO optimisation
- , Dedicated account manager
From $500/mo per client
- ✓Everything in Starter
- ✓Content writing (4 pieces/mo)
- ✓30+ link placements/month
- ✓Branded client dashboard
- ✓Extended keyword tracking (20)
- ✓Dedicated account manager
- ✓ROI & conversion tracking
- , AEO / GEO optimisation
From $1,000/mo per client
- ✓Everything in Pro
- ✓Content writing (8 pieces/mo)
- ✓50+ link placements/month
- ✓AEO & GEO optimisation
- ✓AI phrase & SERP tracking
- ✓API & SSO integration
- ✓Priority support
- ✓Quarterly strategy sessions
No contracts. No revenue sharing. All packages include white-label reports. Pricing is per client, scale up or down any month.
Why Resell SEO Instead of
Hiring In-House?
Building an in-house SEO capability is expensive, slow, and risky. Reselling through DomainsHighway gives you the same client results at a fraction of the cost and time, with none of the HR overhead.
| Factor | Build In-House | Resell with DomainsHighway |
|---|---|---|
| Time to Launch | 3-6 months (hiring + training) | ✓ 48 hours, onboard & sell immediately |
| Monthly Cost | $5,000-$12,000+ (salaries, tools, management) | ✓ Predictable wholesale pricing per client |
| Specialist Expertise | Varies, depends on who you hire | ✓ Dedicated SEO specialists across all disciplines |
| Scalability | Linear, hire more to do more | ✓ Add clients without adding headcount |
| Risk | High, staff turnover, inconsistency | ✓ Stable, proven fulfillment process |
| Client-Facing Brand | Your brand (internal) | ✓ Your brand, 100% white-labelled |
| AEO / GEO Capability | Unlikely, specialist skill set required | ✓ Included in Scale package |
| Contracts & Lock-ins | Employment contracts, notice periods | ✓ No long-term contracts, monthly flexibility |
Agencies Growing Faster with
Our Reseller Program
"We went from offering zero SEO to having 18 active SEO clients in under four months. DomainsHighway handles everything, our clients think we have a full in-house team."
"As a web designer, I never thought I could resell SEO. Now it's 40% of my revenue. The white-label reports are so professional, clients never question them."
"The margin on SEO reselling is exceptional. We charge clients a premium, pay wholesale to DomainsHighway, and the work is genuinely better than what most agencies produce in-house."
Everything You Need to Know About
White Label SEO Reselling
What exactly is a white label SEO reseller program?
A white label SEO reseller program lets you sell professional SEO services to your clients under your own brand. A specialist provider (DomainsHighway) handles all fulfillment, audits, link building, content, local SEO, and reporting, while you present the results as your own agency's work. Your clients never see any third-party branding.
How is white label SEO different from SEO outsourcing?
SEO outsourcing typically means hiring freelancers or agencies on a project basis while you manage coordination. White label SEO is a structured partnership where the provider acts as your invisible team, delivering fully-branded reports, a branded client dashboard, and all deliverables under your name. You remain the client-facing owner of the relationship entirely.
Will my clients know I'm using DomainsHighway?
No. Every deliverable, reports, dashboards, content, correspondence templates, is branded with your agency's name and logo. DomainsHighway is never referenced in any client-facing material. We operate entirely behind the scenes as your fulfillment partner.
How do I set my own pricing and margins?
You pay a fixed wholesale rate to DomainsHighway per client package. You then charge your client whatever you choose, most resellers add a 40%, 150% margin on top of wholesale cost. There is no revenue sharing, no commission structure, and no minimum billing requirement. Your pricing is entirely your business decision.
Do you provide white-label reports and dashboards?
Yes. All packages include branded monthly PDF reports and access to a live dashboard that can be customised with your agency's branding. Higher-tier packages also include API and SSO integration so the dashboard can be embedded directly into your own platform or client portal.
Is there a minimum order quantity or contract?
No long-term contracts and no minimum client volume. You can start with a single client and scale up as your agency grows. Packages are billed monthly and you can adjust the number of active clients each month based on your sales pipeline.
What does link building in your program look like?
We use white-hat link acquisition methods, digital PR, editorial outreach, guest posts on relevant publications, and citation building for local clients. Every link is vetted for domain authority, topical relevance, and compliance with Google's quality guidelines. You receive a full link report each month showing every placement.
Can I resell local SEO services?
Absolutely, local SEO is one of the most in-demand services for SMB clients. Our local SEO fulfillment includes Google Business Profile optimisation, local citation building, NAP consistency audits, and local keyword targeting. All deliverables are white-labelled and ideal for agencies serving brick-and-mortar businesses.
What is AEO and GEO, and why does it matter for my clients?
AEO (Answer Engine Optimisation) focuses on getting your clients' content cited in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. GEO (Generative Engine Optimisation) is about building the entity and content signals that cause AI search engines to reference a brand. These are emerging disciplines that most agencies do not yet offer, giving our resellers a genuine competitive edge.
What support do you provide to reseller partners?
All partners receive email support and access to a dedicated partner portal. Pro and Scale partners receive a dedicated account manager who handles onboarding, campaign queries, and strategic guidance. Scale partners also receive quarterly strategy sessions to review performance and plan campaign direction for the coming quarter.
Ready to Add SEO to Your
Agency's Service Menu?
Book a free 20-minute strategy call. We'll walk you through the program, show you the dashboard, and help you scope your first client campaign, no commitment required.